Microsoft's ability to lift part of the smartphones

Mobile ecosystem built around the operating system dominate the smart phone market is heating up the situation, and the new incoming persons in this area is now nearly out exhaustively encounter. The latest statistics Android and iOS system combined share of global smart phone market share has exceeded 95%, while the foreign media recently reported that the BlackBerry system has been abandoned heavyweight applications Facebook and WhatsApp, and Mozilla Firefox officially announced the phone and operating system project failures Android and iOS confirms the monopoly is still increasing. In addition to less than 5% share in only a considerable presence of Microsoft's mobile phone system and negligible Samsung.

The next will be out of Microsoft's mobile phone? Industry parties expressed the same doubts. Gartner data shows that Windows Phone share to 1.1%, has stopped growing; more and IDC believes its market share from the current 1.6 per cent in 2020 0.9%; Kantar Worldpanel Comtech's research report Lumia phones in Central and Eastern Europe the advantage of the market share previously began a serious decline. In addition, many of the long wait for the official version of Windows 10 Mobile fans during the selection switched to other platforms, and finally ushered push users has suffered some older models (such as 920 and 1020) can not be upgraded embarrassment. Recently, many foreign media asserted that Windows phone is basically dying, there Cobo wrote for the product to survive and Weapon. In any case, these have become Microsoft must re-examine the signal from the mobile strategy.

Nadella took office proposed two strategic slogans, is a mobile first, cloud first", the other is the productivity and platform", the past two years, Microsoft in the cloud, as the deployment of productivity is indeed remarkable , but continued to lag behind in the field of mobile phones has become a drag "mobile first" objective facts hind legs. A significant detail on the phone lights up Microsoft Relapses and tangled, that is three times named Windows Phone system. We know that the system was first named called Windows Mobile, then Windows Phone, now became Windows 10 Mobile.

Although the change means innovation, but insisted it represents confidence. Over the past few years, along with each product was renamed it brings a new interface and more powerful, but this product seems to be a change of approach to the outside world implies the failure of the previous generation and loss of brand value of precipitation. Lack of a stable brand strategy is difficult to generate sufficient confidence to the consumer, for a long time in the past, the establishment of a new mobile brand of difficulty is greater. Later Nadella aware of the problem, all Microsoft operating system device platform called unified Windows 10, hope it is not too late.

0 Response to "Microsoft's ability to lift part of the smartphones"